I am very disappointed for any business that struggles and fails. In our business, marketing is king. It is for that reason we have the best in the business here in the Oklahoma City office and also in the Tulsa marketing office. Book shows just are not doing well and even though our professional marketing staff continue to attend those shows we have known for some time that our efforts one-on-one with the buyers at the chains we sell to and with the distributors and wholesalers is the best way to go. Our authors get one-on-one marketing help. We actually sit on the offices of the buyers and present our titles on behalf of our authors. Cancellatons such as the one reported below are more and more common but have no real effect our what our marketing people do in person and with the author. Business and sales are booming with Tate Publishing.
Christian Book Expo Canceled For 2010
Publisher's Weekly reports that the first Christian Book Expo in Dallas was not a success due to poor attendance. The event won't be held next year. The show won't go on in Dallas. The Christian Book Expo, an innovative consumer-focused book show, won’t be repeated next year. The board of Evangelical Christian Publishers Association, show sponsor, decided not to stage another event in 2010. Attendance at this year's show, held March 20-22 at the Dallas Convention Center, was 1,500; organizers had hoped for 10,000 to 15,000. The show left the organization with a $250,000 shortfall, according to ECPA president and CEO Mark Kuyper. "We want to clean up the debt before we consider future options," Kuyper told PW in an e-mail.
There is a great market for such an Expo, but the timing couldn't have been worse for the Expo's debut year. With the recession and massive cutbacks in consumer spending, this just wasn't the best time for a new book convention.
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It was a terrible event for consumers anyway (I attended). They charged a high price at the door just to get in, then expected the consumer to fork out even more money for books once inside. Meeting authors was the only interesting aspect of it, but even that is becoming more common as more and more authors are forced to do their own promotion. I left that convention more convinced than ever that Tate is the future of publishing.
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